COLOR APPLICATIONS

The logo should be set in our 3-color version more often than not. It is the primary colorway. It can be used on a white background or a faint background color.

The secondary use is a solid white logo on a dark background or a photo.

BLACK AND WHITE APPLICATIONS

When an application is limited to B&W, the 1-color black logo can be used on a white background or a faint background tone.

The secondary use is a solid white logo on a dark background or a photo.

Our logo needs an appropriate amount of space around it in order to visually stand out and function as intended. Placing our logo closer to another element than the minimum clear space will start to look crowded and uncomfortable.

Use the following graphics a guide while placing our logo above, beneath, and/or next to other graphics or text.

The use of color is an important detail for our brand. Here are a few acceptable color combinations for graphics.

Montserrat Bold is used for all headlines, hero messaging, and subheads.

Montserrat Regular is used for body copy and long format text.

Our typographic style is simple. We stack short headlines when possible. To give a modern and editorial feel, our vertical spacing is always tight and our character spacing is pulled in a fair amount. Letters should be cozy but never touching.